About the Course
The Marketing & Communications Manager Level 6 programme develops your ability to lead strategic marketing and communications activities. You’ll learn how to design and deliver impactful campaigns, align marketing efforts with organisational goals, manage teams and engage senior stakeholders. This degree-level programme is ideal for those aiming to grow into leadership roles across marketing, communications, brand and strategic planning.
What You’ll Learn
Strategic Marketing Insight: Understand the role of strategic planning, market analysis and brand management in driving business success.
Communications Planning: Plan and manage communication activities that support reputation, engagement and organisational objectives.
Stakeholder & Audience Engagement: Learn how to map customer and stakeholder journeys and tailor messaging for maximum effect.
Campaign Development: Build effective campaigns across channels, with consideration for digital and traditional media.
Performance & ROI Measurement: Use metrics and reporting techniques to assess the success of marketing and communications activities.
Leadership & Resource Management: Develop the skills to lead teams, manage resources and make strategic marketing decisions.
Requirements
Computer & Internet Access: A laptop or desktop with a reliable internet connection for accessing learning materials and virtual sessions.
Professional Context: You should be working, or preparing to work, in a role where you can apply and practise strategic marketing and communications skills.
English & Maths: A suitable level of English and mathematics to engage with advanced study and assessments.
No Specific Age Restriction: This programme is open to learners of all ages and career stages seeking to progress in marketing and communications leadership.
Employer Support: Many learners continue in a workplace role where they can practise and apply their skills throughout the programme.
Course Skills
Professional marketing leadership
Performance measurement & ROI awareness
Crisis communications & reputation management
Leadership & team influence
Senior stakeholder engagement
Campaign design & evaluation
Audience understanding & segmentation
Brand insight & environmental analysis
Strategic marketing & communications planning
Course Modules
001
Horizon Scanning & Brand Management
Learn how to analyse internal and external environments to generate insight and support strategic brand positioning.
002
Strategic Planning
Develop segmentation, targeting and positioning skills and learn how to build business cases and strategic recommendations.
003
Marketing & Communications Planning
Explore how to plan comprehensive marketing and communications strategies, including stakeholder relations, crisis planning and audience engagement.
004
Campaign Delivery & Impact
Understand how to design, deliver and evaluate campaigns that drive measurable impact and support organisational goals.
005
Leadership & Stakeholder Management
Build skills in leading teams, influencing senior stakeholders and managing cross-disciplinary communications.
Enrolment Process
Getting started is simple and fully supported. Once interest is registered, both the learner and employer are invited to a friendly information call with our delivery team. This call explains how the programme works, what to expect from the training and assessment, and how the programme will support business objectives and individual career development.
The next step is completing the application and funding paperwork. Our team manages this process closely, guiding employers and learners through each stage to ensure everything is completed smoothly, accurately and with minimal administration time.
Before the programme begins, learners take part in an online induction. This introduces the learning platform, course structure, support services and key contacts, ensuring everyone feels confident, informed and ready to begin from day one.
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Faq
001
Are apprenticeship programmes only for entry-level roles?
No. Apprenticeships run from Level 3 to Level 7, including management and leadership roles.
002
Can apprenticeship programmes support existing staff, not just new hires?
Yes. Most employers use apprenticeships to upskill and retain existing employees.
003
Will this distract teams from their day-to-day role?
No. Apprenticeship programmes are designed around real work and to complement it, not time away from it.
004
How do we know which programme is right for us?
We assess your business priorities and connect you with a programme that will deliver a measurable impact.
005
What about funding and the apprenticeship levy?
We guide you through maximising the apprenticeship levy, funding options and compliance.
006
Do we have to choose a training provider ourselves?
No. We connect you with vetted, high-quality learning providers that fit your needs.
007
What other support is available to businesses taking on apprentices?
As well as connecting your team to the right programmes based on your skills gaps, we:
Handle the logistics and details on funding and your responsibilities
Provide ongoing learner support and business guidance throughout the programme.
008
Is this suitable for small or growing businesses?
Absolutely. Apprenticeships are one of the most cost-effective ways to build capability with any size of business.
009
How long does an apprenticeship take?
The right apprenticeship programme will be matched to the job role and business goals and depends on the level and complexity of the apprenticeship. however on average they take between 12-18 months.
010
What makes Rendstaff different?
We are learning provider neutral and our advice is based on what’s right for your business.
001
Are apprenticeship programmes only for entry-level roles?
No. Apprenticeships are open to new starters and experienced professionals at any stage of their learning journey and generally offer a structured route to more senior roles.
002
What programme levels are available?
From Level 3 through to Level 7, including degree-equivalent pathways with in-demand skills that employers value.
003
Will I receive support throughout the programme?
Yes. We guide you from initial advice through to enrolment, with clear support at every step. You will receive quality learning and mentorship with your tutor throughout the programme.
004
Do I choose the training provider?
We connect you with high-quality programme providers that best support your learning and progression on your growth journey.
005
Do I have to pay anything towards my apprenticeship programme?
No. The cost of your training is met by the employer who is able to access support from the government.
006
Will it help me build and develop my professional network?
Yes. You will be tutored by industry experts from day one and your programme will provide you with valuable networking opportunities and mentorship.